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     Written by Mark Robin|Tuesday, 16 February 2010 06:08

Finally the time for coke to go mobile has come again. After running an immensely successful campaign in Beijing Olympics 2008, the Coca Cola Company is ready for another stint for running mobile.
This campaign has been specially designed for the 2010 winter Olympic games. The beverage giant is targeting on- the- go customers with the options which were available never before. There campaign will utilize high profile Olympic champions and the "six pack" group of athletes. The Coca Cola products will have a limited edition Olympics themed packing. The company is even planning for digital and mobile media utilization for the ongoing Olympic games.Coca Cola has tied up with NBC to bring the campaign to reality. They will work on a customized WAP site as well.
David Beckham

This tie up is being seen as a first of a kind. NBC will develop a co-branded mobile application. This mobile application will usher the Olympic fans into an ultimate Olympic experience.

The features will be phenomenal. Highly energetic, familiar and not so familiar sounds will be played. These sounds would be drastically related to games. Airhorns and cowbells will be the major ones. Other catchy sounds will include sounds associated with drinking a coke, ice clinking, pouring. These sounds will be audible in the ipod or iphone.
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