At the start of the NBA season, I compiled a list of NBA team rankings based on Twitter followers. It was a big hit, being retweeted by the NBA and several NBA teams. To reiterate, the quantity of followers is nowhere near as important as the quality of conversation, community participation, and influence on the game; With that said, organizations still care about who's following them on social media outlets because it shows the results of their new age marketing efforts and it can help them to market their brand more effectively in the future.

After the most exciting All-Star weekend ever, it's time to start the second half of the NBA season and here's the updated NBA twitter rankings to go along with it:
EASTERN CONFERENCE

ATLANTIC

1 / 4 / 5 Boston Celtics - http://twitter.com/celtics (28,102)

2 / 5 / 12 New York Knicks - http://twitter.com/thenyknicks (15,654)

3 / 7 / 15 Philadelphia 76ers - http://twitter.com/sixers (12,949)

4/ 13 / 27 Toronto Raptors - http://twitter.com/raptors (7,563)

5 / 14 / 28 New Jersey Nets - http://twitter.com/NetsBasketball (6,760)

CENTRAL

1 / 2 / 3 Cleveland Cavaliers - http://twitter.com/cavs (37,107)

2 / 3 / 4 Chicago Bulls - http://twitter.com/Chicagobulls (28,209)

3 / 8/ 19 Detroit Pistons - http://twitter.com/DETPistons (9,997)

4 / 10 / 23 Indiana Pacers - http://twitter.com/IndianaPacers (7,841)

5 / 11 / 24 Milwaukee Bucks - http://twitter.com/bucks (7,776)

SOUTHEAST

1 / 1 / 2 Orlando Magic - http://twitter.com/Orlando_magic (1,006,400)

2 / 6 / 13 Miami Heat - http://twitter.com/MHEAT (14,811)

3 / 9 / 20 Atlanta Hawks - http://twitter.com/atlanta_hawks (9,248)

4 / 12 / 25 Washington Wizards - http://twitter.com/washWizards (7,287)

5 / 15 / 29 Charlotte Bobcats - http://twitter.com/bobcats (6,224)

WESTERN CONFERENCE

PACIFIC

1 / 1 / 1 L.A. Lakers - http://twitter.com/LAKERS (1,455,398)

2 / 2 / 6 Phoenix Suns - http://twitter.com/PhoenixSuns (23,059)

3 / 8 / 11 L.A. Clippers - http://twitter.com/LAClippers (14,156)

4 / 10 / 17 Sacramento Kings - http://twitter.com/sacramentokings (12,723)

5 / 15 / 30 Golden State Warriors - http://twitter.com/WARRIORS (2,893)

SOUTHWEST

1 / 3 / 7 Houston Rockets - http://twitter.com/HoustonRockets (22,038)

2 / 4 / 8 San Antonio Spurs - http://twitter.com/SPURS (21,140)

3 / 6 / 9 Dallas Mavericks - http://twitter.com/dallasmavs (16,933)

4 / 12 / 21 New Orleans Hornets - http://twitter.com/Hornets (9,088)

5 / 13 / 22 Memphis Grizzlies - http://twitter.com/memgrizz (7,906)

NORTHWEST

1 / 5 / 14 Denver Nuggets - http://twitter.com/DenverNuggets (17,013)

2 / 7 / 10 Portland Trailblazers - http://twitter.com/pdxTrailBlazers (15,590)

3 / 9 / 16 Utah Jazz - http://twitter.com/Utah_Jazz (12,859)

4 / 11 / 18 Oklahoma City Thunder - http://twitter.com/OKCThunder (10,021)

5 / 14 / 27 Minnesota Timberwolves - http://twitter.com/MNTimberwolves (6,954)

For more of the same see www.peterrobertcasey.com.