When it comes to basketball, Peter Robert Casey's blog has it covered. His basketball blog goes by the tagline 'Three first names... One first love... Basketball'.

Take a look around for a while on Twitter online and you'll eventually come into contact with his name. He has built up a huge following on Twitter and his blog is widely read.

So who is this dude? Well, Peter Robert Casey was the first media credentialed micro-blogger in college basketball history.

Labeled a "pioneer" for altering the composition of St. John's press row, Peter's story of social media success was featured in the New York Times, and on the pages of ESPN.com, sports index Illustrated, Mashable, and AOL's Switched.

Building a successful online brand goes well beyond 140 character text-based messages; recognizing this limitation, Peter has leveraged the use of various social media tools, including his popular blog, and other well known media - namely The Huffington Post, ESPN The Magazine, SLAM Online, and Bounce Magazine - to share his knowledge of all things basketball-related, and the effective use of social media as a marketing and communications tool.

According to sports news online He has advised the online marketing strategies for Blue Ribbon Sports Media Group, MyHoopsLink.com, NetScouts International, and New Heights Youth, Inc., and is an active member of the Metropolitan and United States Basketball Writing Associations, and the American Marketing Association.

A student of the game, and of all things pertaining to marketing, communications, and new media, Peter's knowledge and skill set are complemented by a Master's Degree in Social-Organizational Psychology from Columbia University, and a Bachelor's in Business Economics (Magna Cum Laude) from SUNY College at Oneonta.

Peter Robert Casey possesses an incurable love for the game of basketball. We at DozenSports.com say long may it continue.

For more info check out www.peterrobertcasey.com